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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things by William McDonough from North Point Press

    Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton

    A manifesto for a radically different philosophy and practice of manufacture and environmentalism

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

    In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

    Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
    In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
    Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    List Price: $27.50
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    Bottlemania: How Water Went on Sale and Why We Bought It

    Bottlemania: How Water Went on Sale and Why We Bought It by Elizabeth Royte from Bloomsbury USA

      An incisive, intrepid, and habit-changing narrative investigation into the commercialization of our most basic human need: drinking water.
      Having already surpassed milk and beer, and second now only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we’re hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we’re drinking and why.
      In this intelligent, eye-opening work of narrative journalism, Elizabeth Royte does for water what Eric Schlosser did for fast food: she finds the people, machines, economies, and cultural trends that bring it from nature to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? What happens when a bottled-water company stakes a claim on your town’s source? Should we have to pay for water? Is the stuff coming from the tap completely safe? And if so, how many chemicals are dumped in to make it potable? What’s the environmental footprint of making, transporting, and disposing of all those plastic bottles?
      A riveting chronicle of one of the greatest marketing coups of the twentieth century as well as a powerful environmental wake-up call, Bottlemania is essential reading for anyone who shells out two dollars to quench their daily thirst.

      List Price: $24.99
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      Worms Eat My Garbage: How to Set Up and Maintain a Worm Composting System

      Worms Eat My Garbage: How to Set Up and Maintain a Worm Composting System by Mary Appelhof from Flower Press

        The definitive guide to vermicomposting-a process using redworms to recycle food waste into nutrient-rich food for plants. Newly revised and updated, this 162 page manual provides complete illustrated instructions on setting up and maintaining small-scale worm composting systems. Topics include different bins, what kind of worms to use, sex life of a worm, preparing worm beddings, how to meet the needs of the worms, what kinds of foods to feed the worms, harvesting worms, and making potting soil from the vermicompost produced. A 63 page bibliography, 24 annotated references, a glossary,and comprehensive index make this a valuabe reference book as well as a practical manual.

        List Price: $12.95
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        It's Easy Being Green: A Handbook for Earth-Friendly Living

        It's Easy Being Green: A Handbook for Earth-Friendly Living by Crissy Trask from Gibbs Smith, Publisher

          Surveys find that over 80 percent of Americans agree with the goals of the environmental movement. Sadly, most Americans admit to doing little more than basic recycling when it comes to acting on that disposition. What is the reason for this great divide between environmental sentiment in this country and individual actions? Author and environmental consultant Crissy Trask seeks to answer this question-and solve the disparity-with a new book that makes it easy to be an environmentalist, no matter how busy or hectic your lifestyle. This is a day to day guide with simple, practical suggestions that anyone can put into action, like:

          List Price: $12.99
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          The Humanure Handbook: A Guide to Composting Human Manure, Third Edition

          The Humanure Handbook: A Guide to Composting Human Manure, Third Edition by Joseph C. Jenkins from Jenkins Publishing

            There are almost seven billion defecating people on planet Earth, but few who have any clue about how to constructively handle the burgeoning mountain of human crap. The Humanure Handbook, third edition, will amuse you, educate you, and possibly offend you, but it will certainly pertain to you—unless, of course, your bowels never move.
            This new edition of The Humanure Handbook is:

          • The Tenth Anniversary Edition
          • Richly illustrated with eye-candy artwork
          • Perfect for reading while sitting on the “throne”
          • Revised, improved, and updated
          • 256 pages of crap

            List Price: $25.00
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          • Rubbish!: The Archaeology of Garbage

            Rubbish!: The Archaeology of Garbage by William Rathje from University of Arizona Press

              It is from the discards of former civilizations that archaeologists have reconstructed most of what we know about the past, and it is through their examination of today's garbage that William Rathje and Cullen Murphy inform us of our present. Rubbish! is their witty and erudite investigation into all aspects of the phenomenon of garbage. Rathje and Murphy show what the study of garbage tells us about a population's demographics and buying habits. Along the way, they dispel the common myths about our "garbage crisis"—about fast-food packaging and disposable diapers, about biodegradable garbage and the acceleration of the average family's garbage output. They also suggest methods for dealing with the garbage we do have.

              List Price: $17.95
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              Water Treatment: Principles and Design

              Water Treatment: Principles and Design by MWH from Wiley

                The one-stop resource for all aspects of water treatment engineering-from theory to practice
                Completely revised and updated to address current practices and technologies, Water Treatment: Principles and Design, Second Edition provides unique coverage of both the principles and theory of water treatment, as well as the practical considerations of plant design and distribution.
                Written by the world's leading water engineering firm, Water Treatment: Principles and Design, Second Edition presents the breadth of water treatment engineering-from the theory and principles of water chemistry and microbiology to in-depth discussions of revolutionary treatment processes to concise tips for plant and network design. Material has been extensively updated and revised in response to regulatory requirements and growing public awareness, particularly in the areas of disinfection, membrane filtration, disposal of treatment plant residuals, and basic microbiology with an emphasis on human pathogens and diseases.
                Water Treatment: Principles and Design, Second Edition provides an essential textbook for students and a reliable resource for environmental and water resources engineers.

                List Price: $160.00
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                Garbage Land: On the Secret Trail of Trash

                Garbage Land: On the Secret Trail of Trash by Elizabeth Royte from Back Bay Books

                  The wild adventure begins once our trash hits the canas Elizabeth Royte boldly follows the things weve disposed of to their ultimate (often surprising) destination. Her highly praised book melds science, travel, anthropology, and a strong dose of clear-headed analysis as it reminds us how our decisions about consumption and waste have a very real impact.

                  List Price: $14.99
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                  Recycled Crafts Box

                  Recycled Crafts Box by Laura C. Martin from Storey Publishing, LLC

                    Corrugated Castle. Fancy Foil Fish Mobile. Paper Bead Bangles. Braided Rag Coasters. Old Shoe Flower Pots. Puppy Dog Sock Puppet. With a little imagination, just about anything we think of as trash can be transformed into an art project good enough to give as a gift or to keep and treasure yourself.

                    In her first Storey Kids book, Nature's Art Box, master crafter Laura C. Martin showed kids how pebbles, twigs, seedpods, and shells can be turned into things of beauty. Now, in Recycled Crafts Box, she uses as her art supplies the paper, plastic, metal, and cloth we usually consign to the recycling bin or the garbage can.

                    The way Martin sees it, just about everything around us holds artistic possibilities. Plastic picnic plates can be cut up to make a bouquet of flowers that will never wilt (and don't need watering). Roll leftover gift wrap into tight tubes and cut it into small sections to make one of- a-kind beads. Decorate the sides of old paint cans with acrylic paint and tie sturdy rope to the handles to make a pair of stilts.

                    Along the way, Martin offers sidebars on the history of rubbish and profiles of artists whose medium is junk. She passes along important lessons about being a good steward of the Earth. But the lessons are light and fun--never preachy.

                    Fun for kids, perfect for involved and homeschooling parents, and ideal for schoolteachers who have seen their art supply budgets slashed, Recycled Crafts Box shows budding artists how to make something beautiful and save the planet at the same time.

                    List Price: $10.95
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                    Burt Dow, Deep-Water Man (Picture Puffins)

                    Burt Dow, Deep-Water Man (Picture Puffins) by Robert McCloskey from Puffin

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