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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things by William McDonough from North Point Press

    Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton

    A manifesto for a radically different philosophy and practice of manufacture and environmentalism

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

    In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

    Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
    In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
    Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    List Price: $27.50
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    1491: New Revelations of the Americas Before Columbus

    1491: New Revelations of the Americas Before Columbus by Charles C. Mann from Vintage

      1491 is not so much the story of a year, as of what that year stands for: the long-debated (and often-dismissed) question of what human civilization in the Americas was like before the Europeans crashed the party. The history books most Americans were (and still are) raised on describe the continents before Columbus as a vast, underused territory, sparsely populated by primitives whose cultures would inevitably bow before the advanced technologies of the Europeans. For decades, though, among the archaeologists, anthropologists, paleolinguists, and others whose discoveries Charles C. Mann brings together in 1491, different stories have been emerging. Among the revelations: the first Americans may not have come over the Bering land bridge around 12,000 B.C. but by boat along the Pacific coast 10 or even 20 thousand years earlier; the Americas were a far more urban, more populated, and more technologically advanced region than generally assumed; and the Indians, rather than living in static harmony with nature, radically engineered the landscape across the continents, to the point that even "timeless" natural features like the Amazon rainforest can be seen as products of human intervention.

      Mann is well aware that much of the history he relates is necessarily speculative, the product of pot-shard interpretation and precise scientific measurements that often end up being radically revised in later decades. But the most compelling of his eye-opening revisionist stories are among the best-founded: the stories of early American-European contact. To many of those who were there, the earliest encounters felt more like a meeting of equals than one of natural domination. And those who came later and found an emptied landscape that seemed ripe for the taking, Mann argues convincingly, encountered not the natural and unchanging state of the native American, but the evidence of a sudden calamity: the ravages of what was likely the greatest epidemic in human history, the smallpox and other diseases introduced inadvertently by Europeans to a population without immunity, which swept through the Americas faster than the explorers who brought it, and left behind for their discovery a land that held only a shadow of the thriving cultures that it had sustained for centuries before. --Tom Nissley

      A 1491 Timeline

      Europe and AsiaDates The Americas
      25000-35000 B.C. Time of paleo-Indian migration to Americas from Siberia, according to genetic evidence. Groups likely traveled across the Pacific in boats.
      Wheat and barley grown from wild ancestors in Sumer.6000
      5000 In what many scientists regard as humankind's first and greatest feat of genetic engineering, Indians in southern Mexico systematically breed maize (corn) from dissimilar ancestor species.
      First cities established in Sumer.4000
      3000 The Americas' first urban complex, in coastal Peru, of at least 30 closely packed cities, each centered around large pyramid-like structures
      Great Pyramid at Giza2650
      32 First clear evidence of Olmec use of zero--an invention, widely described as the most important mathematical discovery ever made, which did not occur in Eurasia until about 600 A.D., in India (zero was not introduced to Europe until the 1200s and not widely used until the 1700s)
      800-840 A.D. Sudden collapse of most central Maya cities in the face of severe drought and lengthy war
      Vikings briefly establish first European settlements in North America.1000
      Reconstruction of Cahokia, c. 1250 A.D.*
      Abrupt rise of Cahokia, near modern St. Louis, the largest city north of the Rio Grande. Population estimates vary from at least 15,000 to 100,000.
      Black Death devastates Europe.1347-1351
      1398 Birth of Tlacaélel, the brilliant Mexican strategist behind the Triple Alliance (also known as the Aztec empire), which within decades controls central Mexico, then the most densely settled place on Earth.
      The Encounter: Columbus sails from Europe to the Caribbean.1492 The Encounter: Columbus sails from Europe to the Caribbean.
      Syphilis apparently brought to Europe by Columbus's returning crew.1493
      Ferdinand Magellan departs from Spain on around-the-world voyage.1519
      Sixteenth-century Mexica drawing of the effects of smallpox**
      Cortes driven from Tenochtitlán, capital of the Triple Alliance, and then gains victory as smallpox, a European disease never before seen in the Americas, kills at least one of three in the empire.
      1525-1533 The smallpox epidemic sweeps into Peru, killing as much as half the population of the Inka empire and opening the door to conquest by Spanish forces led by Pizarro.
      1617 Huge areas of New England nearly depopulated by epidemic brought by shipwrecked French sailors.
      English Pilgrims arrive at Patuxet, an Indian village emptied by disease, and survive on stored Indian food, renaming the village Plymouth.1620
      *Courtesy Cahokia Mounds State Historic Site, Collinsville, Ill., painting by Michael Hampshire. **Courtesy Museum of Indian Arts and Culture, Santa Fe, N.M. (Bernardino de Sahagún, Historia General de las Cosas de Nueva España, 1547-77).

      In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.

      Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. From the astonishing Aztec capital of Tenochtitlán, which had running water, immaculately clean streets, and was larger than any contemporary European city, to the Mexican corn that was so carefully created in a specialized breeding process that it has been called man’s first feat of genetic engineering, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.

      List Price: $15.95
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      Bird Songs: 250 North American Birds in Song

      Bird Songs: 250 North American Birds in Song by Les Beletsky from Chronicle Books

        Drawing from the collection of the world-renowned Macaulay Library at the Cornell Lab of Ornithology, Bird Songs presents the most notable North American birds including the rediscovered Ivory-billed Woodpecker in a stunning new format. Renowned bird biologist Les Beletsky provides a succinct description of each of the 250 birds profiled, with an emphasis on their distinctive songs. Lavish full-color illustrations accompany each account, while a sleek, built-in digital audio player holds 250 corresponding songs and calls. In his foreword, North American bird expert and distinguished natural historian Jon L. Dunn shares insights gained from a lifetime of passionate study. Complete with the most up-to-date and scientifically accurate information, Bird Songs is the first book to capture the enchantment of these beautiful birds in words, pictures, and song. The Cornell Lab of Ornithology, located in Ithaca, New York, is a nonprofit institution focused on birds and whose mission is to interpret and conserve the earth's biological diversity through research. The Macaulay Library at the Cornell Lab is the major source of sound recordings of birds for research, education, conservation, the media, and commercial products.

        Listen here
        Trumpeter Swan
        Laughing Gull
        Eastern Bluebird

        List Price: $45.00
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        Silent Spring

        Silent Spring by Rachel Carson from Mariner Books

          Silent Spring, released in 1962, offered the first shattering look at widespread ecological degradation and touched off an environmental awareness that still exists. Rachel Carson's book focused on the poisons from insecticides, weed killers, and other common products as well as the use of sprays in agriculture, a practice that led to dangerous chemicals to the food source. Carson argued that those chemicals were more dangerous than radiation and that for the first time in history, humans were exposed to chemicals that stayed in their systems from birth to death. Presented with thorough documentation, the book opened more than a few eyes about the dangers of the modern world and stands today as a landmark work.

          First published by Houghton Mifflin in 1962, Silent Spring alerted a large audience to the environmental and human dangers of indiscriminate use of pesticides, spurring revolutionary changes in the laws affecting our air, land, and water. "Silent Spring became a runaway bestseller, with international reverberations . . . [It is] well crafted, fearless and succinct . . . Even if she had not inspired a generation of activists, Carson would prevail as one of the greatest nature writers in American letters" (Peter Matthiessen, for Time's 100 Most Influential People of the Century).

          This fortieth anniversary edition celebrates Rachel Carson's watershed book with a new introduction by the author and activist Terry Tempest Williams and a new afterword by the acclaimed Rachel Carson biographer Linda Lear, who tells the story of Carson's courageous defense of her truths in the face of ruthless assault from the chemical industry in the year following the publication of Silent Spring and before her untimely death in 1964.

          List Price: $14.95
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          The Botany of Desire: A Plant's-Eye View of the World

          The Botany of Desire: A Plant's-Eye View of the World by Michael Pollan from Random House Trade Paperbacks

            Working in his garden one day, Michael Pollan hit pay dirt in the form of an idea: do plants, he wondered, use humans as much as we use them? While the question is not entirely original, the way Pollan examines this complex coevolution by looking at the natural world from the perspective of plants is unique. The result is a fascinating and engaging look at the true nature of domestication.

            In making his point, Pollan focuses on the relationship between humans and four specific plants: apples, tulips, marijuana, and potatoes. He uses the history of John Chapman (Johnny Appleseed) to illustrate how both the apple's sweetness and its role in the production of alcoholic cider made it appealing to settlers moving west, thus greatly expanding the plant's range. He also explains how human manipulation of the plant has weakened it, so that "modern apples require more pesticide than any other food crop." The tulipomania of 17th-century Holland is a backdrop for his examination of the role the tulip's beauty played in wildly influencing human behavior to both the benefit and detriment of the plant (the markings that made the tulip so attractive to the Dutch were actually caused by a virus). His excellent discussion of the potato combines a history of the plant with a prime example of how biotechnology is changing our relationship to nature. As part of his research, Pollan visited the Monsanto company headquarters and planted some of their NewLeaf brand potatoes in his garden--seeds that had been genetically engineered to produce their own insecticide. Though they worked as advertised, he made some startling discoveries, primarily that the NewLeaf plants themselves are registered as a pesticide by the EPA and that federal law prohibits anyone from reaping more than one crop per seed packet. And in a interesting aside, he explains how a global desire for consistently perfect French fries contributes to both damaging monoculture and the genetic engineering necessary to support it.

            Pollan has read widely on the subject and elegantly combines literary, historical, philosophical, and scientific references with engaging anecdotes, giving readers much to ponder while weeding their gardens. --Shawn Carkonen

            Every schoolchild learns about the mutually beneficial dance of honeybees and flowers: The bee collects nectar and pollen to make honey and, in the process, spreads the flowers’ genes far and wide. In The Botany of Desire, Michael Pollan ingeniously demonstrates how people and domesticated plants have formed a similarly reciprocal relationship. He masterfully links four fundamental human desires—sweetness, beauty, intoxication, and control—with the plants that satisfy them: the apple, the tulip, marijuana, and the potato. In telling the stories of four familiar species, Pollan illustrates how the plants have evolved to satisfy humankind’s most basic yearnings. And just as we’ve benefited from these plants, we have also done well by them. So who is really domesticating whom?

            In this original narrative about man and nature, a bestselling author masterfully links four fundamental human desires--sweetness, beauty, intoxication, and control--with the fascinating stories of four plants that embody them: the apple, the tulip, marijuana, and the potato.

            List Price: $15.00
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            Plan B 3.0: Mobilizing to Save Civilization, Third Edition

            Plan B 3.0: Mobilizing to Save Civilization, Third Edition by Lester R. Brown from W. W. Norton

              "How to build a more just world and save the planet....We should all heed Brown's advice."—Bill Clinton

              In this updated edition of the landmark Plan B, Lester Brown outlines a survival strategy for our early twenty-first-century civilization. The world faces many environmental trends of disruption and decline, including rising temperatures and spreading water shortage. In addition to these looming threats, we face the peaking of oil, annual population growth of 70 million, a widening global economic divide, and a growing list of failing states. The scale and complexity of issues facing our fast-forward world have no precedent

              With Plan A, business as usual, we have neglected these issues overly long. In Plan B 3.0, Lester R. Brown warns that the only effective response now is a World War II-type mobilization like that in the United States after the attack on Pearl Harbor.

              List Price: $15.95
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              Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World

              Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World by Paul Hawken from Penguin (Non-Classics)

                The New York Times bestselling examination of the worldwide movement for social and environmental change

                Paul Hawken has spent more than a decade researching organizations dedicated to restoring the environment and fostering social justice. From billion-dollar nonprofits to single-person dot.causes, these groups collectively comprise the largest movement on earth, a movement that has no name, leader, or location and that has gone largely ignored by politicians and the media.

                Blessed Unrest explores the diversity of the movement, its brilliant ideas, innovative strategies, and centuries of hidden history. A culmination of HawkenÂ’s many years of leadership in the environmental and social justice fields, it will inspire all who despair of the worldÂ’s fate, and its conclusions will surprise even those within the movement itself.

                List Price: $16.00
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                National Geographic Field Guide to the Birds of North America, Fifth Edition

                National Geographic Field Guide to the Birds of North America, Fifth Edition by Jon L. Dunn from National Geographic

                  Birding is the fastest growing wildlife-related activity in the U.S., and even conservative estimates put the current number of U.S. birders at 50 million. According to the New York Times, some authorities predict that by 2050 there will be more than 100 million—and the National Geographic Field Guide to the Birds of North America will be the essential reference for field identification and the cornerstone of any birder's library. This is the ultimate, indispensable bird field guide—comprehensive, authoritative, portable, sturdy, and easier than ever to use.

                  Among the the new edition's key elements and practical improvements: Every North American species—more than 960, including a new section on accidental birds—classified according to the latest official American Ornithologists' Union checklist 4,000 full-color illustrations by the foremost bird artists at work todayand newly updated range maps that draw on the latest data New durable cover for added protection against adverse weather, plus informative quick-reference flaps that double as placemarkers New reader-friendly features like thumbtabs that make locating key sections faster and easier, and a quick-find index to direct users straight to the information they need.

                  List Price: $24.00
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                  The Backyard Birdsong Guide: Eastern and Central North America (Backyard Birdsong Guides)

                  The Backyard Birdsong Guide: Eastern and Central North America (Backyard Birdsong Guides) by Donald Kroodsma from Chronicle Books

                    Building on the tremendous success of Bird Songs (250,000 copies sold), The Backyard Birdsong Guides are regional, interactive handbooks of birds and their songs for beginning bird-watchers. With a touch-button electronic module housing common vocalizations of 75 species from across Eastern and Central North America, this volume offers a truly sensory way to identify and get to know local birds. Crisply detailed and scientifically accurate illustrations accompany each entry, and up-to-date range maps from the Cornell Lab of Ornithology provide clear geographical reference points. Complete with an introduction to birdsong that will inspire readers to look out their kitchen windows and venture out in the field, this unique book provides an exciting entryway into the subtle art of birding.

                    List Price: $24.95
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                    Environmental Science: Earth as a Living Planet

                    Environmental Science: Earth as a Living Planet by Daniel B. Botkin from Wiley

                      For more than two decades, Botkin has been active in the application of ecological science to environmental management. Updated and revised to include the latest research in the field, the new Sixth Edition of Environmental Science continues to present a balanced analytical and interdisciplinary approach to the field. This approach equips readers with a solid scientific background in environmental science, so they can think through environmental issues and make their own decisions. Five central themes are weaved throughout the book: Human Population Growth, Sustainability, A Global Perspective, An Urban World, and Science and Values.

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