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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things by William McDonough from North Point Press

    Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton

    A manifesto for a radically different philosophy and practice of manufacture and environmentalism

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

    In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

    Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
    In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
    Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    List Price: $27.50
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    Silent Spring

    Silent Spring by Rachel Carson from Mariner Books

      Silent Spring, released in 1962, offered the first shattering look at widespread ecological degradation and touched off an environmental awareness that still exists. Rachel Carson's book focused on the poisons from insecticides, weed killers, and other common products as well as the use of sprays in agriculture, a practice that led to dangerous chemicals to the food source. Carson argued that those chemicals were more dangerous than radiation and that for the first time in history, humans were exposed to chemicals that stayed in their systems from birth to death. Presented with thorough documentation, the book opened more than a few eyes about the dangers of the modern world and stands today as a landmark work.

      First published by Houghton Mifflin in 1962, Silent Spring alerted a large audience to the environmental and human dangers of indiscriminate use of pesticides, spurring revolutionary changes in the laws affecting our air, land, and water. "Silent Spring became a runaway bestseller, with international reverberations . . . [It is] well crafted, fearless and succinct . . . Even if she had not inspired a generation of activists, Carson would prevail as one of the greatest nature writers in American letters" (Peter Matthiessen, for Time's 100 Most Influential People of the Century).

      This fortieth anniversary edition celebrates Rachel Carson's watershed book with a new introduction by the author and activist Terry Tempest Williams and a new afterword by the acclaimed Rachel Carson biographer Linda Lear, who tells the story of Carson's courageous defense of her truths in the face of ruthless assault from the chemical industry in the year following the publication of Silent Spring and before her untimely death in 1964.

      List Price: $14.95
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      Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming

      Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming by Fred Krupp from W. W. Norton

        How to harness the great forces of capitalism to save the world from catastrophe.

        The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.

        In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.

        These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.

        List Price: $24.95
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        Plan B 3.0: Mobilizing to Save Civilization, Third Edition

        Plan B 3.0: Mobilizing to Save Civilization, Third Edition by Lester R. Brown from W. W. Norton

          "How to build a more just world and save the planet....We should all heed Brown's advice."—Bill Clinton

          In this updated edition of the landmark Plan B, Lester Brown outlines a survival strategy for our early twenty-first-century civilization. The world faces many environmental trends of disruption and decline, including rising temperatures and spreading water shortage. In addition to these looming threats, we face the peaking of oil, annual population growth of 70 million, a widening global economic divide, and a growing list of failing states. The scale and complexity of issues facing our fast-forward world have no precedent

          With Plan A, business as usual, we have neglected these issues overly long. In Plan B 3.0, Lester R. Brown warns that the only effective response now is a World War II-type mobilization like that in the United States after the attack on Pearl Harbor.

          List Price: $15.95
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          Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World

          Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World by Paul Hawken from Penguin (Non-Classics)

            The New York Times bestselling examination of the worldwide movement for social and environmental change

            Paul Hawken has spent more than a decade researching organizations dedicated to restoring the environment and fostering social justice. From billion-dollar nonprofits to single-person dot.causes, these groups collectively comprise the largest movement on earth, a movement that has no name, leader, or location and that has gone largely ignored by politicians and the media.

            Blessed Unrest explores the diversity of the movement, its brilliant ideas, innovative strategies, and centuries of hidden history. A culmination of HawkenÂ’s many years of leadership in the environmental and social justice fields, it will inspire all who despair of the worldÂ’s fate, and its conclusions will surprise even those within the movement itself.

            List Price: $16.00
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            Gaia's Garden: A Guide to Home-Scale Permaculture

            Gaia's Garden: A Guide to Home-Scale Permaculture by Toby Hemenway from Chelsea Green

              Permaculture is a verbal marriage of “permanent” and “agriculture.” Australian Bill Mollison pioneered its development. Key features include:

            • use of compatible perennials;

            • non-invasive planting techniques;

            • emphasis on biodiversity;

            • specifically adaptable to local climate, landscape, and soil conditions;

            • highly productive output of edibles.
              Now, picture your backyard as one incredibly lush garden, filled with edible flowers, bursting with fruit and berries, and carpeted with scented herbs and tangy salad greens. The visual impact is of MonetÂ’s palette, a wash of color, texture, and hue. But this is no still life. The flowers nurture endangered pollinators. Bright-featured songbirds feed on abundant berries and gather twigs for their nests.
              The plants themselves are grouped in natural communities, where each species plays a role in building soil, deterring pests, storing nutrients, and luring beneficial insects. And finally, you--good olÂ’ homo sapiens--are an integral part of the scene. Your garden tools are resting against a nearby tree, and have a slight patina of rust, because this garden requires so little maintenance. You recline into a hammock to admire your work. You have created a garden paradise.
              This is no dream, but rather an ecological garden, which takes the principles of permaculture and applies them on a home-scale. There is nothing technical, intrusive, secretive, or expensive about this form of gardening. All that is required is some botanical knowledge (which is in this book) and a mindset that defines a backyard paradise as something other than a carpet of grass fed by MiracleGro.

              List Price: $24.95
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            • The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time

              The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time by Elizabeth Rogers from Three Rivers Press

                Ellen DeGeneres, Robert Redford, Will Ferrell, Jennifer Aniston, Faith Hill, Tim McGraw, Martha Stewart, Tyra Banks, Dale Earnhardt, Jr., Tiki Barber, Owen Wilson, and Justin Timberlake tell you how they make a difference to the environment.

                Inside The Green Book, find out how you can too:

                - Don’t ask for ATM receipts. If everyone in the United States refused their receipts, it would save a roll of paper more than two billion feet long, or enough to circle the equator fifteen times!

                - Turn off the tap while you brush your teeth. You’ll conserve up to five gallons of water per day. Throughout the entire United States, the daily savings could add up to more water than is consumed every day in all of New York City.

                - Get a voice-mail service for your home phone. If all answering machines in U.S. homes were replaced by voice-mail services, the annual energy savings would total nearly two billion kilowatt hours. The resulting reduction in air pollution would be equivalent to removing 250,000 cars from the road for a year!

                With wit and authority, authors Elizabeth Rogers and Thomas Kostigen provide hundreds of solutions for all areas of your life, pinpointing the smallest changes that have the biggest impact on the health of our precious planet.

                List Price: $12.95
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                The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World

                The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World by Peter M. Senge from Doubleday Business

                  Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining – that world is already emerging.

                  A revolution is underway in today’s organizations. As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end “business as usual” tactics to transformative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today’s most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary—not just incremental—changes in the way we live and work.

                  Brimming with inspiring stories from individuals and organizations tackling social and environmental problems around the globe, THE NECESSARY REVOLUTION reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place unprecedented solutions that move beyond just being “less bad” to creating pathways that will enable us to flourish in an increasingly interdependent world. Among the stories in these pages are the evolution of Sweden’s “Green Zone,” Alcoa’s water use reduction goals, GE’s ecoimagination initiative, and Seventh Generation’s decision to shift some of their advertising to youth-led social change programs.

                  At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use — specific tools and ways of thinking — to help us build the confidence and competence to respond effectively to the greatest challenge of our time. It is an essential guidebook for all of us who recognize the need to act and work together—now—to create a sustainable world, both for ourselves and for the generations to follow.

                  List Price: $29.95
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                  The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from Crisis to Sustainability

                  The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from Crisis to Sustainability by James Gustave Speth from Yale University Press

                    How serious are the threats to our environment? Here is one measure of the problem: if we continue to do exactly what we are doing, with no growth in the human population or the world economy, the world in the latter part of this century will be unfit to live in. Of course human activities are not holding at current levels—they are accelerating, dramatically—and so, too, is the pace of climate disruption, biotic impoverishment, and toxification. In this book Gus Speth, author of Red Sky at Morning and a widely respected environmentalist, begins with the observation that the environmental community has grown in strength and sophistication, but the environment has continued to decline, to the point that we are now at the edge of catastrophe.

                    Speth contends that this situation is a severe indictment of the economic and political system we call modern capitalism. Our vital task is now to change the operating instructions for today’s destructive world economy before it is too late. The book is about how to do that.

                    The author of Red Sky at Morning would be the first to agree that we are in deep environmental trouble, but he offers hope that there is still time to avert global catastrophe. Gus Speth explores a wide variety of promising and even radical ideas for transforming modern capitalism so as to protect and restore the natural world.

                    List Price: $28.00
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                    Power to Save the World: The Truth About Nuclear Energy

                    Power to Save the World: The Truth About Nuclear Energy by Gwyneth Cravens from Knopf

                      Gwyneth Cravens on Why Going Green Means Going Nuclear

                      "Most of us were taught that the goal of science is power over nature, as if science and power were one thing and nature quite another. Niels Bohr observed to the contrary that the more modest but relentless goal of science is, in his words, 'the gradual removal of prejudice.' By 'prejudice,' Bohr meant belief unsupported by evidence."
                      --Pulitzer Prize-winner Richard Rhodes, author of the introduction to Power to Save the World: The Truth About Nuclear Energy by Gwyneth Cravens

                      "Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less."
                      --Marie Curie

                      My book is fundamentally about prejudice based on wrong information.

                      I used to oppose nuclear power, even though the Sierra Club supported it. By the mid-1970s the Sierra Club turned against nuclear power too. However, as we witness the catastrophic consequences of accelerated global temperature increase, prominent environmentalists as well as skeptics like me have started taking a fresh look at nuclear energy. A large percentage of the heat-trapping greenhouse gases, especially carbon dioxide, that thaw Arctic ice and glaciers comes from making electricity, and we rely upon it every second of our lives.

                      There are three ways to provide large-scale electricity—the kind that reliably meets the demands of our civilization around the clock. In the United States:

                      • 75% of that baseload electricity comes from power plants that burn fossil fuels, mainly coal, and emit carbon dioxide. Toxic waste from coal-fired plants kills 24,000 Americans annually.
                      • 5% comes from hydroelectric plants.
                      • Less than 1% comes from wind and solar power.
                      • 20% comes from nuclear plants that use low-enriched uranium as fuel, burn nothing, and emit virtually no CO2. In 50 years of operation, they have caused no deaths to the public.

                      When I began my research eight years ago, I'd assumed that we had many choices in the way we made electricity. But we don't. Nuclear power is the only large-scale, environmentally-benign, time-tested technology currently available to provide clean electricity. Wind and solar power have a role to play, but since they're diffuse and intermittent, they can't provide baseload, and they always require some form of backup--usually from burning fossil fuels, which have a huge impact on public health.

                      My tour of the nuclear world began with a chance question I asked of Dr. D. Richard ("Rip") Anderson. He and his wife Marcia Fernández work tirelessly to preserve open land, clean air, and the aquifer in the Rio Grande Valley. Rip, a skeptically-minded chemist, oceanographer, and expert on nuclear environmental health and safety, told me that the historical record shows that nuclear power is cleaner, safer, and more environmentally friendly than any other form of large-scale electricity production. I was surprised to learn that:

                      • Nuclear power emits no gases because it does not burn anything; it provides 73% of America's clean-air electricity generation, using fuel that is tiny in volume but steadily provides an immense amount of energy.
                      • Uranium is more energy-dense than any other fuel. If you got all of your electricity for your lifetime solely from nuclear power, your share of the waste would fit in a single soda can. If you got all your electricity from coal, your share would come to 146 tons: 69 tons of solid waste that would fit into six rail cars and 77 tons of carbon dioxide that would contribute to accelerated global warming.
                      • A person living within 50 miles of a nuclear plant receives less radiation from it in a year than you get from eating one banana. Someone working in the U.S. Capitol Building is exposed to more radioactivity than a uranium miner.
                      • Spent nuclear fuel is always shielded and isolated from the public. Annual waste from one typical reactor could fit in the bed of a standard pickup. The retired fuel from 50 years of U.S. reactor operation could fit in a single football field; it amounts to 77,000 tons. A large coal-fired plant produces ten times as much solid waste in one day, much of it hazardous to health. We discard 179,000 tons of batteries annually--they contain toxic heavy metals.
                      • Nuclear power's carbon dioxide emissions throughout its life-cycle and while producing electricity are about the same as those of wind power.
                      • Nuclear plants offer a clean alternative to fossil-fuel plants. In the U.S. 104 nuclear reactors annually prevent emissions of 682 million tons of CO2. Worldwide, over 400 power reactors reduce CO2 emissions by 2 billion metric tons a year.

                      I wanted to know if what Rip was telling me was true. He took me on a tour of the nuclear world so that I could learn firsthand its risks and benefits. I visited many facilities, talked to many scientists in different disciplines, and researched the conclusions of the National Academy of Sciences and various international scientific bodies. As I learned more, I became persuaded that the safety culture that prevails at U.S. nuclear plants and the laws of physics make them a safe and important tool for addressing global warming. Clearly many of my beliefs had originated in misinformation and fear-mongering.

                      I've now met many people dedicated to saving the environment while supporting nuclear power as well as other green resources. This path is only logical. Nuclear power is the only large-scale, non-greenhouse-gas emitting electricity source that can be considerably expanded while maintaining only a small environmental footprint. If as a society we're going to reduce those emissions, we'll need every resource to do so, and we'll have to set aside our ideological blinkers, look at the facts, and unite to meet the greatest challenge humanity has ever faced.

                      The power to change our world does not lie in rocks, rivers, wind, or sunlight. It lies within each of us.

                      --Gwyneth Cravens




                      In this timely book, Gwyneth Cravens takes an informed and clarifying look at the myths, the fears, and the truth about nuclear energy.

                      With concerns about catastrophic global warming mounting, it is vital that we examine all our energy options. Power to Save the World describes the efforts of one determined woman, Gwyneth Cravens, initially a skeptic about nuclear power, as she spends nearly a decade immersing herself in the subject. She teams up with a leading expert in risk assessment and nuclear safety who is also a committed environmentalist to trace the path of uranium—the source of nuclear fuel—from start to finish. As we accompany them on visits to mines as well as to experimental reactor laboratories, fortress-like power plants, and remote waste sites normally off-limits to the public, we come to see that we already have a feasible way to address the causes of global warming on a large scale.

                      On the nuclear tour, Cravens converses with scientists from many disciplines, public health and counterterrorism experts, engineers, and researchers who study both the harmful and benign effects of radiation; she watches remote-controlled robotic manipulators unbolt a canister of spent uranium fuel inside a “hot cell” bathed in eerie orange light; observes the dark haze from fossil-fuel combustion obscuring once-pristine New Mexico skies and the leaky, rusted pipes and sooty puddles in a coal-fired plant; glimpses rainbows made by salt dust in the deep subterranean corridors of a working nuclear waste repository.

                      She refutes the major arguments against nuclear power one by one, making clear, for example, that a stroll through Grand Central Terminal exposes a person to more radiation than a walk of equal length through a uranium mine; that average background radiation around Chernobyl and in Hiroshima is lower than in Denver; that there are no “cancer clusters” near nuclear facilities; that terrorists could neither penetrate the security at an American nuclear plant nor make an atomic bomb from its fuel; that nuclear waste can be—and already is—safely stored; that wind and solar power, while important, can meet only a fraction of the demand for electricity; that a coal-fired plant releases more radiation than a nuclear plant and also emits deadly toxic waste that kills thousands of Americans a month; that in its fifty-year history American nuclear power has not caused a single death. And she demonstrates how, time and again, political fearmongering and misperceptions about risk have trumped science in the dialogue about the feasibility of nuclear energy.

                      In the end, we see how nuclear power has been successfully and economically harnessed here and around the globe to become the single largest displacer of greenhouse gases, and how its overall risks and benefits compare with those of other energy sources.

                      Power to Save the World is an eloquent, convincing argument for nuclear power as a safe energy source and an essential deterrent to global warming.

                      List Price: $27.95
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